About Uplend

Veteran-founded. Built for loan officers.

Uplend is the modern, producer-facing brand of V.I.P. Mortgage, Inc. (NMLS #145502) — a Marine-founded retail lender incorporated December 21, 2006 in Scottsdale, AZ by James D. Barbour II. BBB-accredited (A-) since 2008. Licensed in 47 states.

Five facets

One company, five lenses.

Each link below opens a deeper page on the topic.

Our Story

From a Marine’s idea on December 21, 2006 to a 47-state retail lender originating billions annually.

Leadership

Jay Barbour II (President), Joani Tadrick (SVP), Denise D. Taylor (SVP/Ops), Keith Teegardin (Sales Mgr), Chris Janssen (SVP Branch).

Culture

Marine-founded. Family-owned. Low-ego. The single most-cited retention reason in our surveys: “leadership returns Slack messages same-day.”

Awards

BBB A- since 2008, plus Scotsman, Inc. 5000, BPJ Best Places, Mortgage Executive Top 100, Experience.com Top 1%.

Powered by V.I.P.

Uplend is a DBA-style brand of V.I.P. Mortgage, Inc. — same NMLS, same licenses, same operational backbone. Real LO bios already use the new brand.

Have Questions?

30-minute confidential call. We listen first.

From culture to comp to ops to the V.I.P. brand relationship — a recruiter walks you through anything that’s relevant.